Branding A brand people recognize everywhere it appears
At ScaleUp Agency, a digital marketing agency, we offer branding services for businesses in any country: logo, color palette, typefaces and brand guidelines from A to Z. So your business looks just as professional on social media, on your website and in every piece you publish.
- New brand or rebranding
- Final and editable files
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In plain words
Branding is building your brand identity: name, logo, colors, typography, tone of voice and the way you show up on every channel. Clear branding makes people recognize you, builds trust and keeps every piece of your marketing from looking like it came from a different company.
Does your brand look different everywhere?
Your customers decide in seconds whether to trust you. That is why a makeshift brand makes you look smaller than you are.
A logo made in a rush
It worked to get started, but today it no longer reflects what you offer.
Colors and fonts that keep changing
Every post uses a different palette, so in the end no one remembers it.
It fails on dark backgrounds
It is also hard to read at small sizes, for example in your profile photo.
No one knows how to use it
Without guidelines, every new designer also improvises in their own way.
People confuse you with others
If your brand looks like a competitor, your effort ends up helping them too.
Files no one can find
When you ask for the logo, all you find is a pixelated screenshot in a chat.
What our branding services include
In fact, a brand is not just a logo: it is a system you use the same way everywhere. That is why we build it in four layers.
What you want to convey
Before anything else, we define the foundation for everything we design.
- Purpose, vision and mission
- Values and personality
- Tone of voice, with examples
- Positioning against your competitors
Logo in every version
Designed so it looks good at any size and on any background.
- Horizontal and vertical versions
- Symbol for profiles and favicon
- Single-color version for light and dark backgrounds
- Clear space and minimum size
Colors, fonts and style
So people recognize every new piece as yours.
- Palette with its color codes
- Typefaces and text hierarchy
- Guidelines for your photos
- Supporting graphic elements
Your brand, ready to use
In addition, we apply it where you will use it most.
- Profile photo and social media covers
- Editable templates in Canva
- Business card
- Email signature and letterhead
Already have an old logo?
We also do rebranding. We refresh your brand without losing what your customers already recognize, and we deliver complete guidelines too, so it stays consistent.
Our branding services include brand guidelines from A to Z
Every project ends with a PDF that explains how to use your brand. Below, you can also explore its six chapters with this example.
Brand platform
Above all, it is the strategy behind the design: why your brand exists and how it should sound. In fact, it is what sets real guidelines apart from a simple logo file.
- Purpose, vision and mission
- Values and personality
- Tone of voice with “do” and “do not” examples
- Positioning
Visual identity
Everything about your logo, including how we build it, its versions and the rules that keep it from ever getting distorted.
- Logo concept and construction
- Horizontal, vertical and symbol versions
- Full-color and one-color versions
- Clear space, minimum size and incorrect uses
Color
Your palette with its exact codes, so the blue on your website matches the blue on your business card.
- Primary and secondary colors
- HEX, RGB and CMYK codes
- How much to use each color
- Readable combinations
Typography
It also defines the fonts of your brand and how to combine them, from a headline to the text of a post.
- Logo typeface
- Typefaces for headings and body text
- Reading hierarchy
Graphic elements
It also sets the style of your photos and the elements that go with your brand, with examples of what to use and what to avoid.
- Photo guidelines
- Logo over photos
- Supporting graphic elements
Applications
Finally, your brand applied to the pieces you use every day.
- Social media profile and covers
- Business card
- Email signature and letterhead
- Canva templates
What you get from our branding services
Everything is digital, organized and in your name, so you can use your brand from day one without depending on anyone.
Your logo in every version
Horizontal, vertical and symbol, as well as a single-color version for light backgrounds and another for dark ones.
Final and editable files
Ready to publish on your social media and website, and editable in case you ever need to adjust them.
Brand guidelines in PDF
They include the six chapters you saw above, with what to do and what to avoid, so anyone who designs for you keeps the same look.
A brand that is 100% yours
Also, your brand and all its files belong to you from the moment we deliver them.
Our deliverables are 100% digital. That is why you handle the printing of cards, signs or packaging with the supplier you prefer.
Brands we created with our branding services
Our team designed all of these logos, including our own. In addition, we later built the website, the online store or the advertising on top of several of them.
Zanar Artesanal
Natural products · Barranquilla
Logo and identity for an artisanal food brand that invites people to eat well.
Inconexo Shop
E-commerce · Barranquilla
Their logo, as well as the online sales and marketing for their store.
ScaleUp Agency
Digital marketing agency
Also our own brand: the logo, the palette and the visual system you see on this website.
Is your brand next?
Tell us the name of your business and what you want to convey, and then we will do the rest.
Start my brandHow our branding services work
This is how we create your brand, wherever you are: five stages, and you approve each one before we move on.
Brief
To begin with, you tell us the name, what your project is about, what you want to convey and the colors you like.
Strategy
Then we define the personality, the tone and the concept of your brand.
Proposals
After that, we present the logo proposals agreed on in your plan.
Revisions and approval
Next, we go through the revision rounds until you approve it.
Guidelines and delivery
Finally, we deliver the files and the complete brand guidelines.
Frequently asked questions about branding services
What people ask us most before they create or refresh a brand.
What do your branding services include?
In short, they include your brand strategy, the logo in every version, the palette, the typefaces, applications for social media and stationery, and brand guidelines in PDF.
What are brand guidelines?
They are the document that explains how to use your brand: logo versions, colors, typefaces, and what to do and what to avoid. So anyone who designs for you keeps the same look.
Do your branding services cover rebranding an existing brand?
Yes, we also refresh your logo and your identity without losing what your customers already recognize, and we deliver new guidelines from A to Z as well.
What files do I get with your branding services?
You get your logo in JPG and PNG, as well as its single-color versions for light and dark backgrounds. In addition, we deliver the editable files and the brand guidelines in PDF.
How many logo proposals do your branding services include?
It depends on your project, so we agree on the number of proposals and revision rounds in your plan before we start.
Do your branding services include choosing my brand name?
No, because you define the name. Instead, we start from that name and your brief to create everything visual about your brand.
Do your branding services include printing?
No, since our deliverables are 100% digital. Even so, you can use those files to print with the supplier you prefer.
Do I own what your branding services create?
Yes, because once you approve it and we deliver it, the brand and all its files are yours.
Do you offer branding services for personal brands?
Yes, in fact our team created the personal brand of our founder, Robert Riera, and it now lives on his bilingual website.
Do you offer branding services outside Barranquilla?
Yes: although we are based in Barranquilla, Colombia, we work 100% remotely with brands in any Spanish- or English-speaking country.
Get more from our branding services with these
A new brand needs places to show up, so these services put it to work.
Tell us about your business and we will create your brand
If you are looking for branding services, we are a digital marketing agency that creates your brand and shows you how to use it. Tell us the name of your business and what you want to convey, and then we will suggest the way forward, with no commitment.