Meta Ads Get discovered before they search for you
At ScaleUp Agency, a digital marketing agency, we offer Meta Ads management with deep experience in Facebook and Instagram campaigns. As a result, we take your ideal customer all the way to a message, a form or a purchase. We also work 100% remotely for brands in any Spanish- or English-speaking country.
- Pixel and Conversions API included
- Account and ad spend in your name
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In plain words
Meta Ads is the advertising platform for Facebook, Instagram, Messenger and WhatsApp. It shows your ads to people based on location, interests and behavior, even before they start searching for you. It is measured with the Meta Pixel and the Conversions API, and works well to generate messages, leads and sales.
Paying for Meta Ads and only getting likes?
Facebook and Instagram sell when the campaign has a clear goal. That is why it pays to catch early the mistakes that cost you the most money.
You boost posts with no strategy
The boost button is convenient, but it does not replace a campaign with a goal, an audience and tracking.
You get reactions, not messages
That happens because a campaign built for engagement is not looking for customers.
People message you and no one replies in time
When a message waits for hours, that person has already messaged your competitor.
You do not have the Pixel installed
Without it, Meta does not know who bought from you or who to show your ad to next.
The same ad for months
Your audience gets tired of seeing it, so the ad stops working.
The Meta Ads account is not yours
If it is in someone else’s name, you lose the history and your audiences when they leave.
What our Meta Ads management includes
As a digital marketing agency, we work on your Meta Ads on four fronts. In addition, each campaign connects with your website, your social media and your Google advertising.
Strategy and audiences
So every dollar reaches people who can buy from you.
- Campaign objective based on your goal: messages, forms or sales
- Audiences by interests and behaviors
- Lookalike audiences and remarketing
- Cities, ages and languages where you actually sell
Creatives
Made with your material so the ad feels real.
- Edited Reels and short videos
- Static images and carousels
- Ad copy and calls to action
- Several versions to test
Measurement
As a result, you know which ad brought you each customer.
- Meta Pixel on your website
- Conversions API
- Google Analytics 4
- Events: messages, forms and purchases
Optimization
Improve every month based on data instead of gut feeling.
- Budget and bids
- Creative and audience testing
- New ads before the old ones wear out
- Monthly, quarterly and six-month reports
Also, no message from your Meta ads goes unanswered
For example, we set up auto-reply bots on WhatsApp, Instagram and Facebook Messenger. In addition, when your business needs it, we also run TikTok Ads and LinkedIn Ads campaigns, as we do on TikTok for GoAirheads. If you want to go further, take a look at our marketing automation service.
WhatsApp bots Instagram bots Messenger bots TikTok Ads LinkedIn Ads
We work with your material, wherever you are
Although we do not produce photo shoots or video shoots, we turn what you share with us into ads ready for Facebook and Instagram.
An unedited vertical video
Usually, you filmed it on your phone, so it has pauses, noise or extra takes.
A Reel ready to run as an ad
- We cut it and pick the best moments
- We add a hook in the first seconds
- We add captions, text and your brand
- We adjust color and sound for each format
Real photos of your business
Your product, your store or your service, even if you took them with your phone.
Static ads and carousels
- We design each piece with your brand identity
- We adapt the photos to each format
- We write the ad copy
- We prepare several versions to test
Your logo and your offer
You do not have photos or videos of your business yet, but you want to start.
Ads to get started
- We use stock images and stock video
- We design the pieces with your brand
- We tell you what to film for the next campaign
How to film your Meta ads with your phone
In fact, the quality of the ad depends directly on the material you share with us. That is why we guide you so you film better from day one.
- Film vertically That way, the video fills the screen in Reels and Stories.
- Look for natural light For example, facing a window and with no backlight.
- Take care of the sound Film in a quiet place and close to the person speaking.
- Film several short takes Then we pick the best ones and build the ad.
With Meta Ads, every message is measured
Before we invest, we set up tracking. As a result, you know which ad brought you each message, each form and each sale.
- Meta Pixel We install it on your website if needed, and then we set up the events that matter.
- Conversions API In addition, it sends events from the server, as the Meta documentation explains.
- Google Analytics 4 You also see how visitors who come from your ads behave on your website.
Monthly report
Messages, cost per result, the ads that worked and the adjustments we made.
Quarterly report
For example, which campaigns to scale, which to pause and how to split the budget.
Six-month report
In addition, we review the full strategy: seasons, new audiences and upcoming campaigns.
Meta Ads Manager Looker Studio Metricool Google Analytics 4
Brands that trust ScaleUp with their Meta Ads
Specifically, they are businesses from different industries and countries that chose our digital marketing agency for their Meta Ads management, almost always alongside other channels.
GoAirheads
Airsoft field and store · Colorado, United States
Meta and TikTok Ads campaigns, as well as landing pages and content.
IP Insight Support
Network consulting · United States and LATAM
Meta Ads as part of their full digital marketing, in Spanish and in English.
IP ArchiTechs
Network engineering · United States
Campaigns and content, especially for the Latin American market.
ConstruSoluciones
Construction and remodeling · San Andrés, Colombia
Meta advertising, as well as their social media and website.
Ivetticas Accesorios
Accessories brand · United States
Meta campaigns and marketing strategy, as well as the optimization of their Wix website.
Isanavamua
Professional makeup artist · Bogotá, Colombia
Meta campaigns, as well as her website and her services brochure.
Vida Natural Plus
Natural supplements · Colombia
Advertising for their online store, as well as brand identity and content.
MyBShop
E-commerce · Colombia
Meta advertising for the WooCommerce store that we also built.
They helped me in different areas, from marketing strategy and ad campaigns to the optimization of my website and the digital positioning of my brand.
They have helped me so much with my project, from the development of my website to the management of ad campaigns and the creation of materials for my business.
Our founder’s track record
Before founding the agency, Robert Riera worked at these brands and agencies, where he also ran paid campaigns. Although they are not ScaleUp clients, they are the experience he brings to every campaign.
DrEnvío Paid ads, social media and email · Mexico
Web360 Agency client accounts · Mexico
Movii Agencia Strategy and execution · Santa Marta, Colombia
Inconexo Shop Online sales and marketing · Barranquilla, Colombia
Meta Ads or Google Ads? It depends on when your customer looks for you
Google Ads reaches people who are already searching for what you sell. Meta Ads, on the other hand, reaches people who do not know you yet.
Google Ads
Captures demand
- Through what the person types into Google.
- Search ads, Shopping, YouTube and Display.
- Serving people who are ready to buy.
- GA4, Tag Manager and conversions.
That is why many brands use both: Meta Ads builds interest, and then Google Ads captures the search. If you want to add that channel, take a look at our Google Ads service.
How our Meta Ads management works
There are five stages: first we measure and prepare your creatives, then we invest and optimize.
Assessment
First, we review your account if you already have one, your website and the material you have.
Tracking first
Then we set up the Pixel, the Conversions API and GA4 before any spend.
Strategy and creatives
After that, we define audiences and messages, and we edit the creatives with your material.
Launch and testing
Next, we launch several versions so that we see which ad and which audience work.
Optimization and reports
Finally, we adjust the account and show you what worked and what comes next.
Frequently asked questions about Meta Ads management
What brands ask us most before they launch their first Facebook and Instagram campaign.
How much should I invest in Meta Ads on Facebook and Instagram?
In general, it depends on your industry, your goal and the cities you want to reach. That is why we do not give a fixed figure. First, we review your case, and then we propose a budget that lets you test and learn. In addition, your ad spend is paid directly to Meta, separately from our fees.
Do you film the videos or take the photos?
No, because we are a digital marketing agency, not a production studio. Instead, we edit and design your ads with the material you share with us, wherever you are. If you do not have material yet, we use stock images and stock video.
What material do I need to send for my Meta ads?
Ideally, vertical videos and real photos of your product, your service or your store, even if you film them on your phone. We also give you a short guide to film better, since the quality of the ad depends a lot on the material.
Is the Meta Ads account in my name?
Yes, the ad account is in your company’s name, and the ad spend is also paid with your card. Meanwhile, we work with admin access, so the history and the audiences are always yours.
What are the Meta Pixel and the Conversions API?
First, the Pixel is a piece of code on your website that records what visitors from your ads do. The Conversions API, on the other hand, sends those events from the server as a complement to the Pixel. That is why we set up both, together with Google Analytics 4.
Can you answer the messages that come in from my Meta ads?
We set up auto-reply bots on WhatsApp, Instagram and Facebook Messenger so that every person gets an instant reply. As a result, the conversation reaches whoever handles it at your business ready to go.
How are Meta Ads different from boosting a post?
Boosting a post is fast, but it gives you less control. Instead, in Ads Manager we choose the objective, the audience, the formats and the tracking for each campaign.
Do you manage TikTok Ads and LinkedIn Ads?
Yes, when your business needs it. For example, we run Meta and TikTok Ads campaigns for GoAirheads. Even so, we always start with the channel where your customer is.
Do you run Meta Ads for businesses in other cities or countries?
Yes, and it is the most common case. Although our digital marketing agency is based in Barranquilla, Colombia, we work 100% remotely. So we show your Meta Ads in the cities or countries you choose, in Spanish or in English.
Which tools do you use for Meta Ads reports?
We use Meta Ads Manager, Looker Studio or Metricool, so you choose the one you prefer. In addition, you get a monthly, a quarterly and a six-month report, while the optimization is ongoing.
Meta Ads management works better with these services
An ad is only as good as the place it leads to and the reply your customer gets.
Let’s review your Meta Ads account or launch your first campaign
If you need Meta Ads management, we are a digital marketing agency that runs your Facebook and Instagram advertising with a clear method. Tell us what you sell and where, and then we will tell you how we would get started, with no commitment.