Social media management Your social media stays active while you run your business
At ScaleUp Agency, a digital marketing agency, we provide social media management for businesses in any Spanish- or English-speaking country. We create your content, schedule it and optimize your profiles, so every visitor finds an active brand that is ready to help.
- Monday, Wednesday and Friday, or at your pace
- Your accounts always stay in your name
Message us on WhatsApp
In plain words
Social media management means planning, creating, publishing and measuring your brand content on platforms like Instagram, Facebook, TikTok or LinkedIn, and handling comments and messages. The goal is not to collect followers, but to make your brand look professional and turn social media into conversations with potential clients.
Is your social media always left for later?
Before messaging you, your customers check your profile. That is why an abandoned or confusing profile costs you inquiries, even when your business is very good.
You post on social media when you remember
As a result, a profile that goes quiet for weeks looks like a closed business.
Your bio does not say what you sell
It also leaves out where you are and how to buy, so the visitor leaves.
Each platform leads somewhere different
That is why your customers get lost between your website, WhatsApp and catalog.
Your WhatsApp does not look like a business
So without a logo, hours or a catalog, the conversation starts with doubt.
You have no time to create content
Between serving customers and running the business, social media always waits until tomorrow.
You do not know which posts work
Without data, you also repeat what fails and drop what works.
What our social media management includes
We work on four fronts, from start to finish, so it does not matter where your business is. In addition, everything connects with your website and your advertising.
Strategy and calendar
So you post with intent, not just to fill a slot.
- Content pillars based on your business
- Monday, Wednesday and Friday, or the days you choose
- Seasonal dates take priority over generic posts
- Calendar approved before anything goes live
Content
Created from scratch or with the material you share with us.
- Static images, our foundation
- Edited carousels and reels
- Stories with the same content
- Captions written for each platform
Optimized profiles
So your profile says who you are and how to reach you.
- Clear bio with keywords
- Link page with Linktree
- Fully set-up WhatsApp Business
- The same look on every platform
Scheduling and reports
Everything goes out on time, and you also know what worked.
- Scheduling with Metricool, at our expense
- Publishing on all your platforms at once
- Quarterly report, or monthly if you ask
- Adjustments based on what works best
What about messages and comments?
Many owners prefer to answer them personally, because they know their customers best. Even so, we can also answer them for you if you want. And if you are looking for more reach, we add campaigns with our Meta Ads service.
What a week of social media content looks like
We post on Monday, Wednesday and Friday, although we adapt to the days you prefer. In addition, when a special date comes up, it goes ahead of any generic post.
Dish of the week
A photo of what makes it special and how to order it.
Behind the kitchen
Several images of how a dish is prepared.
Weekend plans
A short video that invites people to book a table.
These are sample posts, since yours come from your own business. If you share real photos and videos, we edit them; if not, we create the content with stock images and copy written for you. Either way, stories reuse what we have already posted.
A profile that lives up to your business
Your customers picture your work based on what they see on your profile. That is why we complete every platform and your WhatsApp Business before the first post goes live.
- Cover and logo With your identity, in the right size for each platform.
- Category and hours This way your customers know what you do and when you are open.
- Bio with keywords We work on your social media SEO, so people find you through each platform’s search.
- One link for everything We use Linktree by default, although we work with whichever option you prefer.
- WhatsApp catalog Your products or services, ready to show in the conversation.
- Labels for your chats As a result, you can sort your conversations by client, order or payment.
In addition, we link your website and your other platforms from each profile, so nobody gets stuck halfway.
The social media platforms where your customers are
We focus on four platforms, because that is where most brands find their customers. Then we add the others based on your business.
Instagram
Feed posts, carousels, reels and stories to show what you do.
Facebook
Your business page, with the same content adapted to its audience.
TikTok
Short videos, so new people get to know you.
WhatsApp Business
The end of the journey, where your customers message you.
We also manage these platforms when your business needs them, for example your Google Business Profile, so you show up on the map.
Google Business Profile LinkedIn Pinterest Threads X
Brands whose social media we manage
They are businesses from different industries and countries that trust our digital marketing agency with their content and profiles, usually along with other channels.
GoAirheads
Airsoft field and store · Colorado, United States
Content and social media, as well as their Meta and TikTok Ads campaigns.
IP Insight Support
Network consulting · United States and LATAM
Content and social media in Spanish and English, as part of their full marketing.
IP ArchiTechs
Network engineering · United States
Content and social media, especially for the Latin American market.
ConstruSoluciones
Construction and remodeling · San Andrés, Colombia
Social media, advertising and a website, all under one strategy.
Ivetticas Accesorios
Accessories brand · United States
Strategy and content for their social media, as well as the optimization of their Wix website.
Isanavamua
Professional makeup artist · Bogotá, Colombia
Social media and campaigns, as well as her website and service brochure.
How our social media management works
It follows five stages, wherever you are: first we organize your profiles, and then we post consistently and measure the results.
Assessment
First, we review your profiles, your competitors and the material you already have.
Optimization
Then we get your bio, your links and your WhatsApp Business ready.
Calendar
Next, we plan the month, with your posting days and special dates.
Creation and scheduling
After that, we design each piece and schedule it in Metricool.
Measurement
Finally, we review the data and send you your quarterly report.
Frequently asked questions about social media management
What business owners ask us most before handing over their social media.
How many social media posts do you publish per week?
Usually three: Monday, Wednesday and Friday. Even so, we agree on the days and the number with you, and when there is a special date or season, that post goes first.
Do you answer messages and comments on my social media?
If you prefer, yes. However, many owners choose to answer them personally, because they know their customers best, so we decide this with you from the start.
What if I do not have photos or videos of my business?
That is not a problem, because we create the content from scratch with stock images and copy written for you. On the other hand, if you share real photos or videos, we edit them and use them in your posts.
What social media formats do you publish?
All of them: static images, which are our foundation, as well as carousels, reels and stories. In fact, stories reuse what we post on the feed, so your content goes further.
Do I have to pay separately for the scheduling tool?
No, because we schedule your content with Metricool and we cover the cost of that tool. As a result, you do not have to sign up for or set up anything.
Do my social media accounts stay in my name?
Yes, always. When we create a new account, we use your company email and phone number, since we are only collaborators with access to your accounts.
What does WhatsApp Business optimization include?
We set up your logo, cover, description, hours, catalog and labels to organize your chats. In addition, we add your links, so anyone who messages you sees a serious business from the very first message.
Can you guarantee more social media followers?
No, because nobody can guarantee them, and we do not buy followers either. Instead, we work on what does depend on us: a clear profile, consistent content and data to make adjustments.
Do you offer social media management outside Colombia?
Yes. Although we are based in Barranquilla, Colombia, we work 100% remotely with businesses in any Spanish- or English-speaking country, and we create your content in Spanish or English.
Why is the social media report quarterly?
Because three months give enough data to see real progress, from the first month to the third. Even so, if you need a monthly or semiannual report, we can prepare that too.
Your social media works harder with these services
Content attracts people, but your brand, advertising and website close the sale.
Let’s review your profiles and plan your first month
If you were looking for social media management, here is a digital marketing agency that handles your social media from start to finish. Tell us what you sell and who you sell to, and then we will propose your calendar, with no commitment.