About ScaleUp AgencyAs close as a partner, as solid as an agency

At ScaleUp Agency, a digital marketing agency founded in 2023, we are based in Barranquilla, Colombia, but we work 100% remotely. We also serve businesses in any Spanish- or English-speaking country, in both Spanish and English.

  • Founded in 2023
  • 5.0 on Google
  • 100% remote service
Remote workspace at ScaleUp Agency: a laptop, a notebook and coffee by a window

Why ScaleUp Agency exists

ScaleUp started in 2023 because of something we saw again and again in the market. On one hand, many businesses want someone close, someone who gets involved as their right hand and understands their day-to-day.

On the other hand, others, especially larger companies, prefer to work with another company: with processes, formal proposals and real backing.

In fact, both are right. That is why we created ScaleUp: to serve both with the same judgment and the same strategy.

As your close partner

A good fit if you are an entrepreneur or business owner looking for a right hand in your marketing. Direct contact, quick decisions and someone who knows your business in detail.

As your external marketing team

For companies that prefer to work with another company. Formal proposals and clear processes, together with a B2B partner that is accountable for the results.

How ScaleUp Agency works behind the scenes

We organize our work not by people but by areas. As a result, each project gets what it needs, without paying for what it does not use.

  • StrategyAssessment and positioning, then an action plan.
  • Paid adsGoogle Ads and Meta Ads, as well as TikTok and LinkedIn Ads.
  • Web and SEOWebsites and online stores, in addition to SEO and AI search visibility.
  • ContentSocial media and design, together with short video and brand.
  • AnalyticsMeasurement and reports, so decisions are based on data.

We bring in specialists according to what each project needs, always under one strategy and with one person accountable for it.

Juan Chávez, paid media specialist at ScaleUp AgencyAlso, meet Juan Chávez, our paid media specialist for Meta Ads. See his profile

What ScaleUp Agency never compromises on

  • First we understand, then we propose

    We do not start with a package; instead, we start with your business.

  • No impossible promises

    We do not guarantee sales or rankings, but we measure and show you what works.

  • Everything in your name

    We create the accounts and logins for your website with your company email, so everything stays in your name.

  • Wherever you are, we work with you

    100% remote, in either Spanish or English, and we adapt to your time zone.

Robert Riera, founder and CEO of ScaleUp Agency, with his arms crossed

Our founder

Robert Riera

Founder and CEO of ScaleUp Agency

Robert has more than 6 years of experience in digital marketing. Before he founded ScaleUp, he worked inside companies and agencies in Colombia, Mexico and the United States, on campaigns, content, websites and strategy for brands in different industries.

Today he leads the strategy for every ScaleUp project, so when you work with us, you talk directly to the person who makes the decisions. He also works in both Spanish and English.

  • 6+Years of experience
  • 30+Clients served
  • 10+Companies that trusted him
  • 21K+LinkedIn followers

Figures from Robert Riera’s personal career.

The track record behind ScaleUp Agency

The experience our founder brings, from agencies in Mexico to companies in the United States, and the moment when ScaleUp was born.

  1. 2021 to 2022

    Web360 Agencia Digital

    Mexico · remote

    Managed four client accounts at the same time and coordinated the marketing team.

  2. 2022 to 2023

    DrEnvío

    Mexico · remote

    Multichannel campaigns, including social media, email and advertising.

  3. 2022 to 2023

    Movii Agencia

    Santa Marta, Colombia

    Both strategy and execution for the agency’s clients.

  4. 2023

    ScaleUp Agency is born

    Barranquilla · 100% remote

    An agency that serves, with the same judgment, the business looking for a close partner and the company that prefers to work with another company.

  5. Since 2023

    IP ArchiTechs

    United States · remote

    Marketing for Latin America for a network engineering consulting firm, still ongoing.

  6. Since 2023

    GoAirheads

    Colorado, United States

    Full-service marketing for an airsoft field and specialty store, including Meta and TikTok Ads campaigns, landing pages, content, social media and strategy.

  7. 2025

    Vida Natural Plus

    Colombia

    Google Ads and an online store, as well as brand identity and content, for a supplement brand.

  8. 2026

    ConstruSoluciones

    San Andrés, Colombia

    A complete digital strategy with social media, advertising and a website, this time as a ScaleUp project.

Our founder’s certifications

Ongoing training in advertising and marketing, as well as web and project management. Course names appear as issued, so most are in Spanish.

Advertising

  • Facebook Ads: Domina el Marketing en FacebookUdemy · 2023
  • Curso en línea de Google Ads Avanzado (Búsqueda)Mercatitlán · 2023
  • Curso en línea de Google AdsMercatitlán · 2023

Marketing

  • Digital Marketing: From Beginner to Pro with Real-Life DemosUdemy · 2025
  • Curso Marketing y Ventas por WhatsAppRD Station · 2023
  • Marketing de Contenidos en TikTok e Instagram ReelsUdemy · 2023

Web and UX

  • Aprende diseño web desde cero con WordPress y ElementorUdemy · 2023
  • Aprende HTML5 y CSS3 desde ceroUdemy · 2023
  • UX Research y Journey MapUdemy · 2023

Management and AI

  • Project Management en Español: Gestión de Proyectos (35 h)Udemy · 2023
  • ChatGPT Guía CompletaUdemy · 2023

What people say about our work

Real testimonials, published with permission. Translated from Spanish.

Clients

The result was a modern, organized and easy-to-navigate online store that reflects exactly what we wanted for our brand.

Read the full review

I am very satisfied with the work done on the MYB Shop website. From the start there was excellent communication, attention to detail and a lot of professionalism. The result was a modern, organized and easy-to-navigate online store that reflects exactly what we wanted for our brand. Thank you so much for all the support and dedication!

María YépezFounder · MyBShop

They helped me in different areas, from marketing strategy and advertising campaigns to optimizing my website and the digital positioning of my brand.

Read the full review

Working with Robert was a very positive experience for my business, Ivetticas Accesorios. They helped me in different areas, from marketing strategy and advertising campaigns to optimizing my website and the digital positioning of my brand. He was always willing to contribute ideas, look for solutions and support the growth of my business. I truly value his dedication, professionalism and commitment to my project. Thank you for all the support!

Ivette MarquinaFounder · Ivetticas Accesorios

He has helped me so much with my project, from developing my website to managing advertising campaigns and creating materials for my business. I totally recommend him!

Read the full review

Working with Robert has been an excellent experience. He has helped me so much with my project, from developing my website to managing advertising campaigns and creating materials for my business. He has always been very professional, attentive and willing to find solutions. I am very grateful for his dedication, his commitment and all the support he has given me. I totally recommend him!

Isa NavaProfessional makeup artist · Isanavamua

Leaders our founder has worked with

His strategic approach, discipline and ability to execute complex ideas in digital marketing have had a direct impact on IP ArchiTechs’ presence and positioning in Latin America.

Read the full review

Working with Robert has been an exceptional experience. His strategic approach, discipline and ability to execute complex ideas in digital marketing have had a direct impact on IP ArchiTechs’ presence and positioning in Latin America.

Abraham RiosSales Network Engineer · IP ArchiTechs

His creativity and technical skills have been key to running successful campaigns on different platforms, including social media, email and online advertising.

Read the full review

Since he joined the team, he has shown a great ability to develop and execute effective digital marketing strategies. His creativity and technical skills have been key to running successful campaigns on different platforms, including social media, email and online advertising.

Azael AyalaCEO · DrEnvío

Thanks to his performance, we have been able to increase our online presence, reach a wider audience and win a larger number of clients.

Read the full review

I want to express my most sincere gratitude for the excellent work he has done at our company. His dedication and effort have been essential to achieving the results we were looking for. Thanks to his performance, we have been able to increase our online presence, reach a wider audience and win a larger number of clients.

Eduardo VillasmilCEO · ColNetwork

His dedication and commitment to the company’s success have been remarkable, while working diligently to meet the goals and exceed expectations.

Jeinner SanchezCEO · Movii Agencia

Frequently asked questions about ScaleUp Agency

What people ask us most before we start.

Who is behind ScaleUp Agency?

Robert Riera founded it in 2023 and still leads the strategy for every project today. In addition, we bring in specialists based on what each case needs.

Are you an agency or a freelancer?

An agency, but we work with the closeness of a partner: you talk directly to the person who designs your strategy.

Where is ScaleUp Agency located?

We are based in Barranquilla, Colombia, but we work 100% remotely with any Spanish- or English-speaking country.

Does ScaleUp Agency work with large companies?

Yes, we work with entrepreneurs and small and midsize businesses, as well as B2B companies. We also adapt to their procurement processes.

What languages does ScaleUp Agency work in?

Both Spanish and English. That is why we adapt the message to each market instead of translating it.

Let’s talk about your business

To begin with, tell us what is happening and what you want to achieve. Then we reply personally.