Google AdsGet inquiries from day one
At ScaleUp Agency, a digital marketing agency, we offer Google Ads management with deep experience in Search campaigns. We also work 100% remotely for brands in any Spanish- or English-speaking country that want to show up on Google. So we build campaigns that appear right when your customer searches for what you sell, and we measure every inquiry that comes in.
- Search campaigns, our strength
- Account and ad spend in your name
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In plain words
Google Ads is the advertising platform of Google. It lets you appear at the top of search results, on YouTube and on partner sites when someone looks for what you offer, and you mostly pay per click. A Google Ads agency sets up the campaigns, chooses keywords, tracks conversions and adjusts the budget.
Paying for Google Ads but unsure what you get back?
Google Ads works when every click makes sense. That is why it pays to catch early the mistakes that eat up most of your budget.
You pay for clicks that never buy
For example, searches like “free”, “jobs” or “course” take your budget without bringing you a customer.
You cannot tell which ad sells
Without conversion tracking, you see clicks and impressions, but not inquiries.
The ad sends people to your home page
The customer searches for something specific, but lands on a general page and leaves.
Everything runs on autopilot
Although it feels convenient, accepting every platform recommendation does not replace a strategy built for your business.
One ad for everything
When one ad tries to sell all your services, it convinces no one.
The account is not yours
If the person who runs it leaves, you lose the history, the data and the access.
What our Google Ads management includes
As a digital marketing agency, our strength in Google Ads is Search campaigns, because they reach people who are already looking for what you sell. That is why we work on four fronts.
The foundation
Structure
Campaigns organized by service and by search intent.
- Keyword research by intent
- Ad groups by service
- Ads with multiple headlines and descriptions
- Assets: call, location and sitelinks
The filter
Spend control
So your budget only pays for searches with real intent.
- Negative keywords from the start
- Search terms review
- Well-chosen match types
- Schedules and areas where you actually sell
The data
Measurement
As a result, you know which search and which ad brought you each customer.
- Google Analytics 4
- Google Tag Manager
- Conversions: forms, WhatsApp and calls
- Conversions linked to Google Ads
The fine-tuning
Optimization
Improve every month based on data instead of gut feeling.
- Bids and budget
- Ad testing
- Landing page improvements
- Monthly, quarterly and six-month reports
Beyond Search, we manage all of Google Ads
Instead of following trends, we choose each campaign type based on your goal.
Performance Max Display YouTube Shopping Demand Gen Remarketing
In Google Ads, every click has to be worth it
Google shows your ad for searches similar to your keywords, but not all of them bring customers. That is why we review search terms and block the ones that only spend.
See an example by industry
Search termsExample
- dental clinic near meReviewingRelevantNegative
- free dental careReviewingRelevantNegative
- smile makeover costReviewingRelevantNegative
- dental assistant jobsReviewingRelevantNegative
- emergency dentist open todayReviewingRelevantNegative
- dentistry courseReviewingRelevantNegative
- teeth cleaning appointmentReviewingRelevantNegative
- tooth coloring pagesReviewingRelevantNegative
For example, half of these searches would not bring you a customer. We mark them as negatives so you do not pay for them.
- Negatives from day oneWe start with a base list for your industry before spending the first dollar.
- Match types used wellWe choose how broad or exact each keyword should be based on your budget.
- Constant reviewSearch terms change, so the negative keyword list grows with your account.
These are example searches, because in your account the keywords and negatives come from your real data.
From click to inquiry, everything is measured
Before we invest a single dollar, we set up tracking. As a result, you know which search, which ad and which page brought you each inquiry.
Search
First, your customer searches for what you sell.
Ad
Then they see an ad that answers their search.
Landing page
After that, they land on a page built for that service.
Inquiry
As a result, they message you, call you or buy from you.
Measurement
Finally, the conversion is recorded in GA4 and in Google Ads.
What we measure
First, we set up Google Analytics 4 and Google Tag Manager. Then we link conversions to Google Ads so the platform learns from real customers, not from clicks.
Form submissions WhatsApp clicks Calls Purchases Cost per lead Search terms
Every month
Monthly report
Inquiries, cost per lead, the searches that worked and the adjustments we made.
Every quarter
Quarterly report
Which campaigns to scale, which to pause and how to split the budget, based on the results of the quarter.
Every six months
Six-month report
The full strategy: seasons, new services and new campaigns.
Your Google Ads account, ad spend and history
We manage your Google Ads, but we never keep it.
- Created with your company emailThe account is yours from day one. Meanwhile, we work with admin access.
- Ad spend goes straight to GoogleYou connect your company card or add prepaid funds. Our fees, on the other hand, are billed separately.
- The history stays with youCampaigns, data and learnings are yours, even if one day you stop working with us.
- Owner
- Your company
- Login email
- Your company email
- Payment method
- Your card or prepaid funds
- History and data
- Always yours
- ScaleUp Agency
- Admin access
Google Ads or SEO? Ideally both
They do not compete, because one brings customers today and the other builds for tomorrow.
Google Ads
Results right away
- When it starts
- As soon as Google approves your ads.
- How you pay
- Per click, with a budget you control.
- If you stop
- Then your ads stop showing.
- Best for
- Selling now, launching services and testing messages.
SEO
Traffic that stays
- When it starts
- Instead, it builds over months.
- How you pay
- Also, you do not pay for each click.
- If you stop
- Even so, what you gained does not vanish overnight.
- Best for
- Lowering your cost per customer over time.
In addition, Google Ads search terms show us which words bring customers, and that feeds your SEO. That is why it is worth looking at our SEO services as well.
How our Google Ads management works
There are five stages: first we measure and organize, then we invest and optimize.
Assessment
We review your account if you already have one, your website and what your competitors advertise.
Tracking first
We set up GA4, Tag Manager and conversions before any spend.
Structure and launch
Then we build keywords by intent, negatives, ads and landing pages.
Ongoing optimization
After that, we keep adjusting search terms, bids, ads and budget based on the data.
Clear reports
Finally, every month, quarter and six months, we show you what worked and what comes next.
Frequently asked questions about Google Ads management
What brands looking for a Google Ads agency ask us most before they launch a campaign.
How much should I invest in Google Ads?
In general, it depends on your industry, your competitors and the cities where you want to show up. That is why we do not give a fixed figure. First, we check how much clicks cost for your searches, and then we propose a budget that lets you learn and sell. You pay your ad spend directly to Google, separately from our fees.
Are the Google Ads account and the ad spend in my name?
Yes, we create the account with your company email, and the ad spend is paid with your card or with funds you add yourself. Meanwhile, we manage it with admin access, and the history is always yours.
When will Google Ads start bringing me inquiries?
Ads can start showing as soon as Google approves them. Then the first weeks are for collecting data, adjusting keywords and negatives, and lowering the cost per lead.
Which campaigns are part of your Google Ads management?
Search campaigns are our strength. We also manage Performance Max, Display, YouTube, Shopping, Demand Gen and remarketing, depending on what your business needs.
Can you review a Google Ads account I already have?
Yes, and to begin with, we run an assessment of your account: structure, keywords, negatives, ads and tracking. Then we tell you what to fix first.
How do you know if an ad brings in customers?
We set up Google Analytics 4, Google Tag Manager and Google Ads conversions in order to track forms, WhatsApp clicks, calls and purchases. That way we see which search and which ad generated each inquiry.
What are negative keywords in Google Ads?
They are searches where you do not want your ad to show, such as “free”, “jobs” or “course” when you sell a service. So blocking them keeps you from paying for clicks that never turn into customers.
Do I need a website to advertise?
In general, yes. That is because almost every campaign needs a landing page, and a large part of the result depends on it. If you do not have one or it is not converting, we design it with our web design service.
Can you run Google Ads for my business in another city or country?
Yes. Although our digital marketing agency is based in Barranquilla, Colombia, we work 100% remotely. So in Google Ads, we choose exactly the cities, regions or countries where you want to show up, in Spanish or in English.
How often will I get Google Ads reports?
We send you a monthly, a quarterly and a six-month report. Optimization, on the other hand, is ongoing: we review and adjust the account throughout the month.
Google Ads management works better with these services
An ad is only as good as the page it leads to and the strategy behind it.
Let’s review your account or start from scratch
If you were looking for a Google Ads agency, we are a digital marketing agency that knows this channel well. Tell us what you sell and where, and then we will tell you how we would launch your campaign, with no commitment.