ScaleUp Talent Juan Chávez, paid media specialist for Meta Ads
Juan Chávez is a paid media specialist at ScaleUp Agency. He runs Facebook and Instagram ads, with a focus on lead generation and messaging campaigns.
He also comes from sales and customer service, so he knows a lead only counts when it turns into a real conversation.
Message him on WhatsApp
How Juan Chávez plans a campaign
First he understands the person, and then he runs the ads. That is why every campaign starts with questions, not with the budget.
Before I launch an ad, I like to understand who I am talking to.
Juan Chávez
His sales background. Because he comes from sales, he judges every campaign by the conversations it opens, not just by the clicks it gets.
Research
First, he studies the product, the market, the competitors and what drives people to buy.
Define
Then he chooses the audience, the message and the creative based on that research.
Set up
Next, he builds the campaign in Meta Ads Manager: objective, targeting, budget and placements.
Measure and adjust
Finally, he reviews the metrics and suggests what to optimize before repeating or scaling.
What Juan Chávez does in Meta Ads
Six areas he works on every day. Each one also supports the others, because a good campaign never depends on a single piece.
Paid media
Facebook Ads and Instagram Ads, as well as media buying in Meta Ads Manager.
Lead generation
Lead and messaging campaigns, together with automated replies in Messenger.
Strategy
Market research, competitor analysis and targeting by location and interests.
Creative
Ad copy, hooks and creatives chosen specifically for each audience.
Analytics
KPI tracking and performance reports, in addition to optimization proposals.
Sales
Sales, customer service and prospect follow-up all the way to the conversation.
The metrics he tracks and why
Juan does not look at numbers for the sake of it. Instead, each metric answers a specific question about the campaign.
The percentage of people who click after seeing the ad.
That way he knows whether the message and the creative speak to the right audience.
How much each click on the ad costs on average.
However, he never reads it alone, because a cheap click is useless if the visitor is not interested.
How much each action the campaign is after costs, for example a sign-up or a purchase.
That is why it is the metric closest to the real cost of winning a customer.
How much revenue the campaign brings in for every dollar spent on ads.
He uses it when the campaign sells online, since that is where sales can be measured.
What Meta reports each result of the chosen objective cost, for example a message.
So he can compare ads and audiences on equal terms.
How many times, on average, the same person saw the ad.
When it climbs too high, the audience gets tired, so it is time to refresh the creative.
Meta Ads Manager Meta Business Suite Messenger Canva Microsoft Excel Notion
What Juan Chávez brings to every campaign
His profile combines three kinds of experience that rarely come together: paid media, sales and team coordination.
Digital advertising
Today he works with the ScaleUp Agency team on Meta Ads campaigns, especially for brands in Colombia and the United States.
Sales and prospecting
Before that, he found his own prospects through social media and business contacts, and he followed every sale from start to finish.
Coordination and service
He has also led teams, aligned processes with public agencies and trained users on digital platforms.
In short, Juan works with the backing of ScaleUp Agency, a 100% remote digital marketing agency, on campaigns for real clients.
Visit ScaleUp AgencyHow Juan Chávez keeps learning
He learns from real campaigns and, at the same time, keeps expanding what he knows.
Cómo vender por Meta Ads
A course by Felipe Vergara LLC on selling with Meta Ads, with a verifiable credential on Credly. Verify on Credly
Hands-on digital marketing mentorship
With ScaleUp Agency: Meta Ads, metrics and campaigns for real clients.
Google Ads, SEO and Google Analytics 4
He is currently building his skills in these areas in order to complement his work in Meta Ads.
Native Spanish and basic English
His English is at an A2 level and still improving, so he can handle simple written communication.
Frequently asked questions about Juan Chávez
What recruiters and business owners usually ask before reaching out.
Is Juan Chávez available for remote work?
Yes, he works remotely from San Andrés, Colombia, so he can join teams in other cities and countries.
What kind of role is Juan Chávez looking for?
He is open to roles such as paid media specialist, Meta Ads specialist, digital media buyer or advertising and marketing specialist.
Does Juan Chávez also take freelance projects?
Yes, and each project is quoted in conversation, because the price depends on the scope. That is why he does not publish fixed rates.
What level of English does Juan Chávez speak?
For now, his English is basic (A2) and still improving. Even so, he can handle simple written communication.
What sets Juan Chávez apart as a paid media specialist?
He researches before he runs ads. Also, because he comes from sales, he plans every campaign around the conversations it can open.
How can I contact Juan Chávez?
You can message him on WhatsApp or by email, or alternatively connect with him on LinkedIn. You can also download his résumé from this page.
Looking for someone to run your Meta ads?
Then talk to Juan Chávez directly. He answers personally, on whichever channel you prefer.