Where we work / Colombia
Digital marketing agency in Cartagena Bilingual marketing for businesses that sell to tourists and locals
ScaleUp Agency is a digital marketing agency in Cartagena, a Caribbean neighbor based in Barranquilla. We work 100% remotely for hotels, restaurants, shops and services that need to be found by locals and by the millions of visitors who arrive every year.
Message us on WhatsApp- 100% remote
- Spanish and English
- 5.0 on Google
In plain words
A digital marketing agency in Cartagena helps tourism, food, retail and service businesses win clients online, in Spanish and English. Its job is to make them show up on Google and on the map when visitors search for where to eat, stay or shop, and to reach those visitors with ads before they land.
Cartagena in numbers: the market you are speaking to
These are some public figures we use as a starting point when a Cartagena business asks us for a strategy.
9,448
new companies registered in 2025. The top activities: retail and food service.
Source: El Universal, 2026
5.5 million
passengers arrived in Cartagena in 2025, according to Corpoturismo.
The passenger figure comes from Corpoturismo’s report through November 2025.
What businesses in Cartagena struggle with online
In a city where local clients and millions of visitors overlap, these are the problems we see most.
Speaking to tourists in their language
Many visitors search in English before they arrive. If your website, Google profile and ads are only in Spanish, those clients never find you.
Winning on the map
Searches like “restaurant near me” or “Cartagena tour” are decided on Google Maps. Reviews, photos and a complete profile carry a lot of weight.
High and low seasons
Tourist demand rises and falls during the year. We adjust ad spend to push during high season and fill slow weeks with local clients.
Depending on middlemen
Hotels and operators that sell only through platforms pay a commission on every booking. Your own website with direct bookings and solid SEO reduces that dependence.
Industries in Cartagena where our work fits best
Cartagena runs on tourism, trade and the port. These are three groups where our work tends to have the biggest impact.
Boutique hotels, hostels, tours and experiences that need direct bookings and a Google presence in Spanish and English.
SEO servicesRestaurants, bars and cafés that depend on the map, reviews and an Instagram that makes visitors hungry.
Social media managementShops, real estate agencies and professional services that sell to locals and need well-targeted ads.
Google AdsWhat we do for businesses in Cartagena
We pick services based on your case. These are the ones businesses in Cartagena ask us for most.
SEO services
So people find you on Google when they search for what you sell in Cartagena, including the map.
AI search visibility
So tools like ChatGPT or Gemini understand what you do and can recommend you.
Google Ads
Campaigns that show up when someone in Cartagena is already searching for your service.
Meta Ads
Facebook and Instagram ads so people discover you and message you on WhatsApp.
Web design
A fast mobile website that explains in seconds what you do and why to choose you.
Social media management
Content with a strategy so your social media starts conversations, not just likes.
How we work with Cartagena businesses from Barranquilla
We are a 100% remote agency based in Barranquilla, a few hours away by road. We know the Caribbean coast and work on your schedule.
Cartagena and Barranquilla share Colombian time (UTC-5), so we work during your business hours.
We start with a discovery call and then meet whenever the project needs it, with no travel involved.
You know who handles your account and where to reach them. Day-to-day questions go through WhatsApp or email.
Every month you see what we did, what we measured and what we will change, with data from Google Analytics, Search Console or the ad platform.
Projects and reviews
We work with businesses on the Caribbean coast and across Colombia. Here are some projects you can visit yourself.
Website as part of their full digital strategy: social media, ads and web.
Visit siteWooCommerce store and brand identity, alongside their Google Ads campaigns.
Visit siteCorporate website in Spanish, English and Portuguese.
Visit siteFAQ about our digital marketing agency in Cartagena
Can you build my website and ads in English for tourists?
Yes. We are a bilingual agency. We create your website, Google profile, ads and content in Spanish and English so visitors find you before and during their trip.
Can you help with Google reviews?
Yes. We help you ask every client for reviews the right way and reply to them. We do not buy reviews or write them for clients, because that goes against Google’s policies.
What should I do in low season?
We adjust ad spend by season and run campaigns for the local audience, who buy all year long.
Do you work from Cartagena?
No. We work 100% remotely from Barranquilla, in the same time zone, with video calls, WhatsApp and monthly reports.
How do we get started?
Message us on WhatsApp or through our contact form. We will prepare a first conversation about your case.
Does your Cartagena business want more direct clients?
Tell us what is happening with your business. We will reply with a diagnosis, not a package.